PUBG MOBILE Case Study

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CLIENT

Level Infinite

SERVICES

Community Management, Social Media Strategy, Creative Marketing, Advertising, Media Management and Influencer Activation.

ZAM provides comprehensive, end-to-end solutions for PUBG MOBILE including integrated marketing campaigns, community and social media management as well as turnkey creative services and white label productions.

Community Management

Our community development and engagement strategies have resulted in PUBG MOBILE becoming one of the largest gaming Discord servers in the world.

Total Event Entries

Community Events

Custom 1:1 Engagements

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sentiment,

by Competitor

PUBG MOBILE

COMPETITOR 1

COMPETITOR 2

SOCIAL MEDIA

Growth, Engagement & Impressions

• Over 3 Million Engagements on top performing posts

• 1.2M to 8.3 Million Instagram Followers in 18 months

• Over 365 Million Impressions in a single month

PRESS HIGHLIGHTS

Fight4TheAmazon

PUBG MOBILE and ZAM partnered with Global Green, a world-renowned nonprofit to help put out fires and plant trees in the amazon.

Team Up Superstar Showdown

PUBG MOBILE Team UP Superstar Showdown. The event also featured NBA MVP Giannis Antetokounmpo.

Nascar PUBG Mobile Car Sponsorship

In 2019 we partnered with Nascar Driver NoxGragson to sponsor his car.

Creative services

Evergreen Social Assets, Marketing Campaign Support, Partnered Content and more!

Below you’ll find examples of some of our proudest creative work on PUBG MOBILE. We take pride in delivering high quality assets that will resonate with your audiences.

THE ADVENTURES OF

PUG B AND

MUSCLE CHICKEN

Custom character ideation, illustration and animation

ZAM created Muscle Chicken for PUBG Mobile, an original character that served as a symbol for the game’s commitment and vigilance towards anti-hacking measures. This highly relatable character and imaginative content resonated with players and resulted in the creation of the new PUG B companion mascot. Our original character content including banners, in-game content and animations consistently top engagement and viewership metrics.

Play

PUBG MOBILE FOOTBALL ROYALE TRAILER

One of our most ambitious and successful projects yet!

The Football Royale Trailer was received by the PUBGM community with overwhelming positivity and raked in a total of 280k+ views and 1.4k likes despite usual videos averaging less than 5k views and less than 100 likes. Not only did we concept the key art and motion design, but we also created the branding and logo mark as well!

Influencer Marketing

PUBG MOBILE VIP
Influencer Program

ZAM provided an overhaul of the PUBGM VIP influencer program to feature new offerings to partners and programs to help grow the PUBG MOBILE streaming and content creation community.

Our exclusive VIP partners have had a combined growth of 2M+ new YouTube subscribers throughout our cooperation and produced over 8.5K pieces of content last year.

USER

RESEARCH

PUBG MOBILE USER PANEL

ZAM created and managed a long-term user research panel for PUBG MOBILE, a 6-month program with a handpicked community that provided consistent and rapid feedback for the development team. The user panel had over 75 active participants and a 100% completion rate on all feedback questionnaires and discussions.

LIVE EVENTS

In 2019, ZAM and PUBG MOBILE partnered with GameWorks and traveled across seven cities throughout the country hosting PUBG MOBILE tournaments in every location. We have also provided event support including booth design, installation, dismantle, logistics and activations for TwitchCon and the PUBG Global Championship in Oakland.

WHAT WE’VE DONE

At ZAM, we bring passion and mastery to all of our projects and pride ourselves on our ability to create results that resonate with gamers like us.

Click the links to the right to check out our latest work and
SEE WHAT WE CAN DO FOR YOU!